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STABILO are Bucking the Trend
posted on January 1, 2006
According to the Boss Federation’s Marketing Tracking Service, as measured by GfK, Traditional Stationery is a static market. However, STABILO’s growth of 5% so far this year is bucking this industry trend.
Writing instruments are up by a whopping 22%, highlighters by 8% year on year, with BOSS up by 4%. Across Europe STABILO are now the number one brand in markers with the STABILO BOSS, number two in writing instruments with the Point 88 fineliner, and the number two brand overall in terms of value after Bic.*
STABILO’s winning strategy is to design totally unique writing instruments in outstandingly different designs, reflecting the latest developments in technology and fashion. With a whole host of new products being prepared for launch in January, and an upcoming advertising campaign for the STABILO bionic worker in the National Press, STABILO intend to continue building on this success.
* Source GfK Panel Market Research 2005
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