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It first saw the light of day way back in 1968. Now, this year, Rapid is launching the fourth generation of Supreme staplers. A real design icon throughout the whole world.

“Supreme is a really good example of what people usually say characterises Swedish design at its best - a perfect balance of form and function. Beautiful functional design, pure and simple. That’s why it has sold so well since 1968,” says Mikael Schentz of Rapid.

Today’s Supreme, designed by Jason McGrath, Design Manager, Rapid, and LOE Design in Shanghai, still features aspects of the original 1968 design in its low, elongated shape. Yet the design of the new Supreme is very modern and elegant. Clearly, Rapid has taken great pains to create a design idiom that breathes exclusivity and purity of style in the play of its lines and its surface finish. Everything has been thought through in meticulous detail, from its form and function to the choice of materials.

Supreme is one of Rapid’s big sales successes, with some 10 million units sold since the first stapler came off the production line. It can be seen on desks all over the world, from Lapland to Australia, from Tokyo to New York.

“With a range that already includes such record-breakers as the K2 stapler and the KI - the biggestselling stapling pliers in the world, we know the value of well thought-out design. The Supreme has been and is an important factor in positioning us as one of the world leaders in stapling,” says Jason McGrath. “So each design upgrade of the Supreme - in 1968, 1976, 1997 and 2007 - was preceded by lengthy discussions and lots of preliminary sketches.”

Rapid’s launch of the new Supreme Collection - a collection featuring both staplers and hole punches - also sees the world premiere for two technical innovations: SuperFlatClinch™ and Press Less™, two innovations that make these staplers and hole punches far superior to competitors’ products.

SuperFlatClinch™ flattens the staple 40% more than ordinary stapling. This does away with tall, leaning stacks of documents on the desk. Press Less™ means that you hardly need any force when stapling or hole punching a wad of papers. Stapling or hole punching 30 sheets, for example, requires 50% less force than with the ordinary method.

“In short, a design icon for the 21st century - perfect balance of form and function,” smiles Mikael Schentz.

For further information, please contact Mikael österling, International Product Manager, Tel +46 370 33 95 36, Mobile +46 732 70 85 15, E-mail mikael.osterling@isaberg-rapid.se

Isaberg Rapid AB, Box 115, SE-330 27 HESTRA, SWEDEN. Tel +46 370 33 95 00. Fax +46 370 33 95 02. www.isaberg-rapid.com