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National Office Week: May 11—15 2009
Pritt branding

Pritt’s Press Releases Go back to profile

Henkel constantly strives to create products that make people’s lives ‘easier, better, and more beautiful’.

Iconic brand celebrates intergalactic milestone

posted on July 22, 2009

One of the UK’s most successful and long-established brands turns 40 this month. Whether at home, at school or in the office, PRITT has revolutionised our gluing habits ever since Henkel launched the world’s first glue stick in 1969.

In 1967, Henkel researcher Dr Wolfgang Dierichs was inspired by a woman applying lipstick on an airplane. Based on the very same principle and technology, he set about creating the world’s very first paper glue in the same format.

Forty years later and more than 2.5 billion Pritt Sticks have been manufactured here in the UK - enough glue to leave a trail of adhesive up to Mars and back.

Other interesting Pritt facts include:

  • Every year, over 130 million Pritt Sticks are sold around the globe
  • In the UK, a Pritt Stick is purchased almost every second of the day
  • The brand was the first to be awarded a “Space Proof Quality” certificate when it was used at the International Space Station (ISS) in 2001
  • Ingredients used in the manufacturing process include sugar and starch – making Pritt the safest glue stick on the market
  • Around 90 percent of its adhesive is now made from natural renewable sources

Pritt has evolved significantly over the years, and is no longer just a manufacturer of glue sticks. The launch of new product ranges such as the stylish Mystyle correction rollers to the Pritt’s KidsArt range, Pritt has continued to innovate and grow in acknowledgement of new trends and consumer demands, and appeals to both children and adults.

Pritt continues to be one of the country’s leading brands. With mass appeal, a rich heritage and a bright future, Pritt Stick will long continue to grace our supermarket shelves, office products cupboards and classrooms.

 

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