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The Oxford brand offers ranges such as Black n’ Red, Office and International which combine innovative features with a quality you can rely on. Other brands from Hamelin Paperbrands include: Basildon Bond, Cambridge, New Guardian and Plus Fabric.
Hamelin Paperbrands set for TV debut
posted on August 1, 2009
Hamelin Paperbrands, Europe's leading branded notepad and books manufacture is set to make its UK TV debut with a £1.5 million advertising campaign. The initiative to promote their new range of notepads, Oxford will air for five weeks from the 10th August.
To coincide with the planned broadcast outreach, a £150,000 advertising poster campaign will also go live nationwide from 24th August. The timing of the outreach is to coincide with the 'back to school' period, a key sales time for Oxford.
As part of the £1.5 million advertising campaign, strong in-store promotional activity will run across all channels. The activity will include power aisle features in Tesco, till advertising in Ryman stores and staff in WH Smith wearing branded t-shirts along with FSDU's in all Staples, Ryman and convenience stores.
The new Oxford notebook range is practical, trendy and functional and features quality 90gsm Optic Paper, which allows the user to write on both sides without the ink showing through. The range is available in four colours and three sizes and comes with polypropylene covers providing durable protection for everyday use as well as punched and perforated edges creating ease in removing and filing the pages.
Gerard O'Mahony, Hamelin Paperbrands Marketing Director, comments: 'The launch of the Oxford advertising campaign is extremely exciting and TV exposure is a first for Oxford in the UK. We are confident it will be a success along with the supporting marketing activity and will only help to grow Oxford as a brand. We are thrilled about the launch of the Oxford Notebook range, the brand is known for quality, performance and functional innovation and this is what makes it stand out from competitors - the new range is no different.'
To exclusively view the Oxford TV advertisement go to www.422.tv using username: oxford and password: momentum77.
The Oxford notebook range is available from Tesco, Sainsburys, Convenience wholesalers, WH Smiths, Rymans and Staples and the RRP starts from £1.59. For further information on the new Oxford notebook range please visit www.hamelinpaperbrands.co.uk
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