Think paper, say Data Copy.
Data Copy’s fresh and funky branding concept is a winner in the eyes of branding experts.
M-real Office Papers is pleased to announce the shortlisting of Data Copy in the manufacturing category of the prestigious Benchmarks Awards 2006. The Benchmarks Awards showcase the best design in brand communication from around the globe.
FutureBrand, a leading branding agency, were briefed to reposition the brand and create a new visual identity. The agency developed a proposition of ‘Express yourself’ with a friendly tone of voice and a lively, clean colour palette. The new Data Copy identity sets the brand apart from the more sterile and technical office papers and is much more consumer-focussed.
The new identity has been rolled out across all packaging and sales materials and is proving a winning formula among sales people and consumers alike.
‘We are very happy with our new look Data Copy and it’s great for our brand to be shortlisted for such an important design award. We look forward to a bright and successful future with the Data Copy brand.’, said Simon Guffogg, Marketing Director, M-real Office Papers.
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