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John Dickinson Stationery is delighted to announce that their Basildon Bond brand has been awarded Business Superbrand status, having been recognised as one of the strongest business-to-business brands in the marketplace by leading marketing authorities at The Business Superbrands Council.

Basildon Bond is best known as a range of branded personal stationery with matching writing pads and envelopes, all featuring high quality watermarked paper. The brand was developed in 1911 and quickly became Britain’s best-selling writing paper, a position that it maintains to this day. The development has continued with the brand scope extending to encompass business stationery including envelopes, printer paper and CD Sleeves.

Basildon Bond’s achievement is celebrated in the Business Superbrands 2005 book, which gives an insight to some of Britain’s most successful business-to-business brands. Thousands of brands are initially considered and Basildon Bond is one of only 83 brands selected to receive the prestigious accolade. Business Superbrand status pays tribute to exceptional brands that have established the finest reputation in their field.

“To receive this prestigious recognition from an independent authority is testament to Basildon Bond’s iconic status. Although traditionally recognised as a personal stationery brand, the product has also established a reputation for innovation and growth in the business stationery sector,” commented Jane Rowe, Marketing Director, John Dickinson Stationery Ltd.

Stephen Cheliot, Chairman of the Superbrands Councils added: “Basildon Bond is renowned for producing high-quality stationery and despite pivotal changes in the way that people communicate it has managed to successfully maintain its position in the market.

This brand re-iterates the importance of the traditional handwritten letter, but is also acutely aware that it needs to move with the times to stay ahead and it is for all these reasons that Basildon Bond deserves a place alongside the B2B elite with the award of the Business Superbrand status”.