BIC’s Press Releases Go back to profile
BIC was founded in 1950 by Marcel BICH with the introduction of the first high quality ballpoint pen at an affordable price. It has since grown to become one of the most recognised stationery brands worldwide.
BIC Celebrate 40 Years of 4 Colours
posted on March 24, 2009
Stationery expert BIC® is celebrating 40 years of its iconic 4 Colours™ pen, with the launch of a fashionable limited edition version.
The funky new product is as easy to use as the original, but has undergone a visual makeover and has been designed with an apple green barrel.
The multi-purpose pen has four different coloured inks to choose from, in deep violet, ocean blue, girly blue, pink and acid green.
It is the perfect product for brightening up a dull day in the office!
Yolande de Trogoff, marketing manager at BIC, says: "BIC created the first 4-in-1 pen 40 years ago and is capitalizing on the success of such a truly timeless product. BIC is offering consumers a trendy new version of the classic pen, perfect for adding colour to everyday tasks and brightening up your office notepad!"
The limited edition 4 Colours™ blister pack of 2+1 free has an RSP of £5.35.
For more information about the BIC's range of stationery products, please call 01895 827100 or go to www.bicworld.com.
More Press Releases from BIC
All text and design is copyright © 2008–2010 National Office Week. All rights reserved. Read our Terms and Conditions.