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BIC was founded in 1950 by Marcel BICH with the introduction of the first high quality ballpoint pen at an affordable price. It has since grown to become one of the most recognised stationery brands worldwide.
BIC Announces Expansion of Mechanical Pen Range
posted on March 24, 2009
Stationery expert BIC® is adding two exciting new products to its range of mechanical pencils, the AI™ Mechanical Pencil and Quantech™ Mechanical Pencil.
Both products offer innovative technology at an affordable price and provide further depth to BIC's category range which is outperforming the market.
The UK mechanical pencil market showed a 3% value growth and 10% unit growth last year. BIC was the driving brand in the market with a double digit growth in both value and units of 16% and 28% respectively.
The AI™ Mechanical Pencil offers fantastic style and comfort. Users can choose between three systems to advance the lead: click, shake or automatic.
The stylish, ergonomically designed barrel has a comfortable grip and an eraser end with a cap. Available in both 0.5mm and 0.7mm lead, the AI™ Mechanical Pencil offers users ease of use and comfortable writing.
Also new for 2009 is the Quantech™ Mechanical Pencil, a premium alternative designed for professionals looking for precision and style at a highly competitive price.
With an innovative springy effect for ease of use, the Quantech™ Mechanical Pencil is ideal for technical drawing. The brass and chrome plated barrel complements the steel and chrome plated clip to ensure a professional image.
The Quantech™ Mechanical Pencil has a slim barrel design and eraser end with a cap. It is available in both 0.5mm and 0.7mm lead, offering professionals real choice in their usage.
Yolande de Trogoff, marketing manager at BIC, says: "BIC mechanical pencils provide stylish, practical and original solutions for easy writing and drawing. Consumers continue to look to us for constant innovation, style and value for money. These two new additions to our range perfectly fulfill these requirements."
The AI™ Mechanical Pencil has an RSP of £2.63 per unit and the Quantech™ Mechanical Pencil an RSP of £3.90 per unit.
For more information about the BIC's range of stationery products, please call 01895 827100 or go to www.bicworld.com.
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