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Leading stationery manufacturer, BIC® is capitalising on the strength of its Cristal range by launching a new retractable ball pen under the BIC Cristal brand.

The BIC® Cristal Clic has all the qualities of the world’s best selling Cristal pen and the fact that it’s retractable makes it convenient, easy to use and ideal for the office environment.

The UK ball pen market is currently valued at more than £45 million. Retractable ball pens represent nearly half of all ball pen sales and are continuing to show strong sales growth.*(source: GFK)

The new product is part of BIC’s, ‘Which one is Write for you?’ campaign, which is incorporating advertising, sampling and promotions in order to drive consumer awareness and generate trial.

Emma Lawley, Marketing Manager at BIC says: ‘The BIC Cristal brand has gone from strength to strength and the launch of BIC Cristal Clic reflects this success. The fact that it offers the same qualities as the world’s best selling Cristal pen makes it extremely appealing for use at home and in the office.’

The BIC® Cristal Clic is available in blister packs and boxes, in black, blue, red & green - priced at £0.61 per unit. The product can be purchased from most wholesalers and stationery suppliers, as well as selected grocers and stationery retailers.

For more information about BIC stationery, please call 01895 827100 or log onto www.bicworld.com