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Leading writing instruments manufacturer, BIC® has launched two revolutionary new pens - the BIC® ReAction™ ball pen and the BIC® ReAction™ gel pen.

The BIC® ReAction™ pens have a unique and innovative ‘spring nib’ that acts as a shock absorber for a smooth and effortless writing experience.

This ‘spring nib’ technology means that the ink flow adapts to different pressures of handwriting, so equally suitable for people that push down on their pen or simply glide their pen across the page.

In addition, the body of the BIC® Reaction™ pens has been ergonomically developed to specifically produce a comfortable grip and writing action.

Emma Lawley, category marketing manager, said ‘New product development is crucial to the success of the ball and gel pen category to drive value and sales. If low quality, low cost pens are allowed to dominate the category it will quickly fall into decline.

‘The BIC ReAction pens offer consumers a unique writing experience thanks to this new nib technology and ergonomic design. The product is also refillable making it great value for money.’

The BIC® ReAction™ range includes a ball pen and a gel pen and is available in boxes of 12 and blister packs in a choice of blue, black or red ink. The BIC® ReAction™ ball pen has an RRP of £1.69 and the BIC® ReAction™ gel pen has an RRP of £1.89.

For more information about BIC stationery, please call 01895 827100 or log onto www.bicworld.com