BIC’s Press Releases Go back to profile
BIC was founded in 1950 by Marcel BICH with the introduction of the first high quality ballpoint pen at an affordable price. It has since grown to become one of the most recognised stationery brands worldwide.
Tipp-Ex® - Fabulous at 50!
posted on April 21, 2009
In 1959, when Otto Whilem Carls launched the first ever typewriter correction tape, he couldn’t have known just how significant this innovation would become.
Fifty years on, Tipp-Ex® products remain an essential part of office life and are now the number one correction brand in the UK.
Yolande de Trogoff, marketing manager at BIC says: "Even in an age of office technology, the correction product market continues to thrive. Tipp-Ex® has evidently stood the test of time, through its strong brand identity and continued product innovation."
This innovation is continuing with two new products for 2009, Tipp-Ex® Easy Refill™ and Micro Tape Twist.
BIC is capitalizing on the 19% growth of refillable tapes with the new Tipp-Ex® Easy Refill. The convenient correction tape dispenser holds up to 14 metres of tape and can be refilled easily, keeping waste to a minimum.
The Micro Tape Twist features the added advantage of a patented rotating cap, protecting the tip from damage, ensuring prolonged durability.
To celebrate the 50th anniversary, BIC is launching www.50tipp-ex.com on April 1 2009. The fun interactive website will give visitors the chance to win prizes and play games.
For more information about the Tipp-Ex® range, please call 01895 827100 or visit www.bicworld.com
More Press Releases from BIC
All text and design is copyright © 2008–2010 National Office Week. All rights reserved. Read our Terms and Conditions.