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On Friday 30 October, people all over the UK will be wearing pink to mark the end of Breast Cancer Awareness Month and help fund Breast Cancer Campaign's vital research.

Schools, colleges and businesses throughout the country are encouraged to wear it pink in support of the Breast Cancer Campaign and donate £2 each to fund innovative world-class breast cancer research.

Last year over one and a half million people took part in wear it pink raising a staggering £3.5 million for breast cancer research, to help improve survival rates for the one in nine women who experience breast cancer during their lifetime. This recession busting fundraiser is cheap to take part in, giving everyone the chance to help make a difference.

Rebecca Guy, wear it pink Events Manager said; "We are looking forward to seeing the nation don their pink feather boas, pull out their favourite pink items from the closet and have a blast whilst raising money for this campaign. There is however a serious reason for wearing it pink on Friday 30 October, some 46,000 women are diagnosed with breast cancer every year, and wear it pink helps to fund vital research into a disease which affects so many."

It's time to beat breast cancer and for only £2 Breast Cancer Campaign challenge you to wear it pink on Friday 30 October at work, at home, or at school - and help save lives. Visit wearitpink.co.uk or call 0800 107 3104 to register now.